Finally, it won’t be Phoebe Philo. After the announcement of her leaving from Céline, many fashion players, including ourselves, were betting she would be the suitable successor to Christopher Bailey. But Burberry surprised us and Riccardo Tisci will set up in the English fashion-house from next March 12th.
The Italian designer who left Givenchy in 2017 after turning it into a modern luxury fashion brand, will present his first fashion show for Burberry in September during London Fashion Week. He will have the exciting and complex task of making the brand highly desirable again but also setting the new style by staying true to its English roots.
His departure from Paris to London will be a return to the city and culture he knows well: he lived there and studied at Central Saint Martins, the famous fashion school, from which he graduated in 1999.
His style is a shady mix of Italian up-and-coming Caravaggio, neo-Gothic and streetwear culture that has become his recognizable signature which conquered a young audience. Furthermore, Riccardo is a star of social networks, whose notoriety goes further than the restricted fashion circle.
The challenge is significant as 2017 has been a transition year for Burberry in the luxury market. However, the Italian designer has already proved he is able to “re-glamourize” a great brand, one that was in a greater perdition than is today the trench-coat house.
Tisci, a longtime friend of stars, who subscribes to the dark romanticism and black-and-white looks, is likely to shake the codes of the British company and maybe make the year 2018, the year of Burberry.