READY, SET, SHOP!

Summer sales begin June 27th. I don’t know about you but I always find a lot of things before the sales but once the day has arrived, I only have eyes for the new collection… This year, I decided to do otherwise: I delicately chose and inscribed on a Word document the clothes on which I had a crush. I prepared a “list” with direct links. When I will wake up on Wednesday, I will only have to click on it and see with happiness or disappointment if my items are sold. In this way, I avoid impulse buying online or in store and I focus on what I had liked before (and that I still love!)

I do not guarantee my method, but at least I tried ūüôā I share below my list and I¬†meet you at the end of the sales to share my good deals.

 

 

SALES SHOPPING LIST MEN

ShirtWatchJeanSweatJacketShirtBlazerSneakers

THE ¬ę JEU, SET AND MATCH ¬Ľ OF MARINE SERRE

The Roland Garros tournament is currently animating the city of Paris. At the pace of the sets, the public admires the exchanges between the players and their outfits … Not really fashion, you may say, but the little Frenchie Marine Serre could convince you otherwise. The new darling of the Parisian fashion is inspired by her former passion to offer superb collections that buyers are snapping up. Yet the success of this young designer was not written in advance.

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Marine SERRE grew up in the South-West of France in Brive-la-Gaillarde, raised by an SNCF supervisor father and a mother working in the French administration. Until she was 16, she only lived for tennis, even considered as a young French tennis prospect, but a failure at the Roland Garros selections pushed her to another path.

She then hangs up the racket and joins a school of applied arts where she discovers and develops a new rope to her bow, being a fashion designer. She continued her studies at La Calade de Marseille, then at the Cambre de Bruxelles, from where she graduated in June 2016. Her resume is completed by several internships with leading designers, such as Alexander McQueen, Balenciaga, Maison Margiela or Dior … The world of fashion totally absolves her when, in the space of a few months, she is selected for ANDAM, for the Hyères Festival and as the winner of the LVMH2017 award.

Her greatest asset is to combine sportswear and couture, to be creative and fresh. A pure and spontaneous soul as we love them in the fashion world. An innate but shy talent.

Believe us, keep an eye on this young nugget. French talent has not finished making us salivate. Jacquemus has better watch out, he may not be anymore the only French to seduce.

WILL YOU WEAR ME?

“They lived happily ever after.”¬†

The summer period sounds the return of the sun and the beautiful days but also of love. The months of May, June, and July are witnesses of many weddings. Even being a Millenial, my entourage starts to be on this team and I must find what to wear and always renew myself from one marriage to another. A difficult task you would say. Indeed because my budget is not high but nevertheless I wanted to be chic and elegant for each event.

Online shopping has been my best friend to make wonderful finds at very affordable prices. I share with you the perfect outfits, for a small budget, to be a magnificent guest.

 

WEDDING LOOK 1

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WEDDING LOOK 2

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WEDDING LOOK 3

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WEDDING LOOK 4

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THE SOUTH IS CALLING…

I do not know about you, but my mind is already in summer. I can see myself there already: the sun, the beach, the tanned skin, the nights on the beach… My dressing also in the dream, we are both ready. (My banker much less…).

This summer, after thinking about the destinations that would make me dream, I must say that the South of France appeared as obvious. The cicadas, the lavender, the petanque players, the Provencal farmhouses … That’s where I want to spend my summer time.

The Summer collections have surely inspired me a lot. Fashion is in the South of France. Besides, thank to Jacquemus: the creeks have never been so trendy.

SUMMER LOOK

Dress РGlassesFloppy hat РDressHigh SandalsSkirtSandalsBagSwimsuit РEarrings

Even if I’m not the most feminine, this summer I will focus on the dresses and their fluids. All lightness. A floppy hat to protect me from the sun, a one-piece swimsuit to start the summer and a pair of cat-eye glasses. Bella Hadid has better to watch out – LOL. For accessories, I put all on the gold. The combo is perfect on tanned skin. A wicker tote for a casual look and for the shoes, just two options: a pair of flat colored leather sandals, to mix with a denim dress or shorts and a pair of square-heeled sandals to be stylish and comfortable with a nude color.

A beautiful summer assured!

 

 

 

 

I FELL IN LOVE WITH THE MANGO MAN

A summer story“. This is the name of the new Spring/Summer Mango campaign and the men collection is my¬†holiday romance. The brand has taken a stance opposite to the nineties trend we can find everywhere. While others propose silhouettes looking like the Saved by the Bell’s characters, the Spanish company offers us a classy, delicate and elegant man. I can definitely imagine the next summer in the South of France, falling in love (again) with my dear and love, wearing these clothes.¬†From fabrics to colors, everything is matching. The romantic spirit is clear and brings us in the mood. The French Riviera is calling.

1.   The Casual

LOOK 1

Saharan jacket - T-shirt - Denim - Sandals

 

2.   The Scholar

LOOK 2

Blazer - T-shirt - Denim - Sneakers - Sunglasses

 

3.   The Relax

LOOK 3

Cap - Shirt - Bermuda short - Sneakers - Sunglasses

 

4. The Ideal Son-in-Law

LOOK 5

Blazer - Shirt - Pants - Tassel Loafers - Belt

5.   The Lover

LOOK 4

Suit - Shirt - Shoes

ASHLEY GRAHAM: BEAUTY HAS NO SIZE

In a few years, the American model has been able to impose her style and her voluptuous curves in an industry where zero-size is required. Portrait of an uninhibited woman.

 

¬ę¬†Nobody wants to see curvy women¬†¬Ľ, fashion is a matter of ¬ę¬†dreams and illusions¬†¬Ľ, Karl Lagerfeld said. Well, Ashley Graham proves easily the opposite. When all models retouch, use and abuse Photoshop, the 30-year-old top stands out. She shows up without a bra or panties, loose hairstyle, her eyes enhanced by the eye-liner, a real pin-up. A beauty from another galaxy. A universe where women have breasts, hips, buttocks.

 

Still, it has not always been easy to love this size 48 and the cellulite delivered with it. Little girl, her father ¬ę¬†was the king of hurtful insults¬†¬Ľ, she recalls. In high school, she is dumped by her boyfriend who said that one day, she will become as obese as her mother.

She didn‚Äôt become this icon with a snap. Spotted at 12 in a mall, Ashley was 17 when she moved alone to New-York. ¬ę¬†I was immediately asked to lose weight. It had the opposite effect: I took 10 kilos ¬Ľ. Size plus model, the brunette does not let go. She knows that the average size of American women is 48. She grits her teeth when the other girls asked if, she will also be paid for the shooting, because of her weight. It will encourage her to be a real body-activist. That‚Äôs how, she created Alda, in 2014, with four others models, an association that promotes diversity and all forms of beauty.

Ashley gladly admits that sometimes it can still be hard but she doesn’t want to comply with the standards of beauty enacted by the fashion industry. She continues to cover prestigious magazines and parade for major brands and she definitely convinced all the industry that beauty does not have just one definition.

RICCARDO TISCI: BURBERRY’S NEW CHIEF CREATIVE OFFICER

Finally, it won’t be Phoebe Philo. After the announcement of her leaving from C√©line, many fashion¬†players, including ourselves, were betting she would be the suitable successor to Christopher Bailey. But Burberry surprised us and Riccardo Tisci will set up in the English fashion-house from next March 12th.

The Italian designer who left Givenchy in 2017 after turning it into a modern luxury fashion brand, will present his first fashion show for Burberry in September during London Fashion Week. He will have the exciting and complex task of making the brand highly desirable again but also setting the new style by staying true to its English roots.
His departure from Paris to London will be a return to the city and culture he knows well: he lived there and studied at Central Saint Martins, the famous fashion school, from which he graduated in 1999.

His style is a shady mix of Italian up-and-coming Caravaggio, neo-Gothic and streetwear culture that has become his recognizable signature which conquered a young audience. Furthermore, Riccardo is a star of social networks, whose notoriety goes further than the restricted fashion circle.

The challenge is significant as 2017 has been a transition year for Burberry in the luxury market. However, the Italian designer has already proved he is able to “re-glamourize” a great brand, one that was in a greater perdition than is today the trench-coat house.

Tisci, a longtime friend of stars, who subscribes to the dark romanticism and black-and-white looks, is likely to shake the codes of the British company and maybe make the year 2018, the year of Burberry.

NYFW: LESS IS MORE

New York Fashion Week just ended on Friday with a lack of any enthusiasm. Despite a busy schedule filled with events, departures of famous designers such as Proenza Schouler, Altuzarra and lastly Alexander Wang from the NYFW, left us wondering if the transatlantic fashion week was still worth attending.

NYFW’s schedule was dense with 136 fashion shows packed over ten days. The length of this February’s edition, the longest on record, potentially discouraged designers who have to follow-up with London, Milan, and Paris with the same frenetic pace. Part of the oversaturated fashion week is due to the unification of men’s and women’s ready-to-wear into one combined fashion week.

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At the same time, brands are deconstructing fashion weeks calendars. Recently, Alexander Wang chose to retire from the NYFW to showcase on his own in June and December while Tommy Hilfiger continues with his See-Now-Buy-Now, to create a spectacular fashion show which highlights a different capital each week.

The Big Apple is left to count on emerging designers and younger labels to make up the difference. Isn’t the whole point of New York to propose something that you cannot find anywhere else? Narciso Rodriguez presented their capsule collection¬†with Barney’s on their 20th anniversary with a small committee¬†reminiscent of a literary summit and Rosetta Getty revealed her sculptural pieces in her private loft in Tribeca.

Of course, we are missing the great talents that once took center stage of the New York schedule and who contributed to its success, but intimate presentations seem¬†to be the trend and could contribute to the transformation of NYFW. Their back-to-the-roots could stand for “Less is more”: creativity and subtlety over fame.

PREMIERE VISION: THE TRENDS RACE

Première Vision, the fashion worldwide tradeshow is setting in the Parc des Expositions de Villepinte, in North of Paris from today to Thursday, February 15th. Fashion players from all over the world are taking the line to go in.

For this first day, I arrived there at around 10:30 am, expecting to avoid the crowd. Mistake. Just a few minutes after the opening, the tradeshow was already full of professionals ready to seek new trends, fabrics or colors. Exhibitors are allocating in four halls (Hall3, 4, 5 and 6) and in 6 categories (accessories, designs, fabrics, leather, manufacturing, and yarns).¬†So depending on what you are looking for, it’s easy to find your quarter.

Amidst prints and colors, you can also find manufacturing companies, trend agencies, new technologies companies, bookstores… anything a fashion designer or company would need. You can feel the atmosphere and how it’s important for people there to find the right fabric, print or product while at the same time watch out for what the neighbor is doing. Some exhibitors are so successful that in order to meet them you have to queue up.

While you are there, you can see, touch, and even smell if necessary… The only negative point is that you have to keep it for yourself. NO PICTURES! Security agents were really involved to uphold this rule, which was a little frustrating as I wanted to share with you my visit on Instagram… but I do understand their reasons.

However as I couldn’t take pictures, I took notes and I can share with you that Spring/Summer 2019 will be inspired by tender and true stories, clearly funny within the same time paradoxical ideas such as intensive and freshness, nature and device. Premi√®re Vision presents the colors of the next season on¬†huge structures. Many colors with inspiring names (kumquat neon, pulp lilas, bubble-gum, honey sun, blue shark…) but also their combination in video to create the mood of tomorrow: for women, you can find “Great Romance” or “Graphic Softness” and for men, “Bright Elegance” or “City Club”.

It was really interesting to be part of this big event of the fashion industry and see what’s next, as future collections and trends are mainly decided here.

If I give you the desire to go (and I hope so), save the date, the next session will be in September 2018 from Wednesday 19th to Friday 21th, but if you are too impatient, you still can book your flight and attend to the international sessions.